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For NFP’s - Keys to build a successful Digital Events Fundraising Strategy

Is your organisation one that needs to raise funds and has used Events as a major part of it's fundraising strategy?

Via Zoom, this interactive workshop will provide the practical steps to successfully refreshing existing, or launching new, signature event campaigns - digitally!

After a look at some case studies of successful events and the latest trends, we’ll jump into practical learnings for you to apply to your own campaigns.

We will cover the building blocks of any campaign - including:

· Getting your proposition right

· Designing the fundraising strategy - from acquisition to retention and conversion; conversion rate optimisation, fundraiser activation, incentives and more

· Multi-channel and content led journeys for the fundraiser and their supporter

· Campaign metrics you need to be measuring

· Ensuring you have the right martech stack to deliver

· Making sure you have the right people to help drive success


Who Should Attend

This workshop is for anyone who is new to digital event planning and event management including managers, Board or Committee members, team leaders, staff and volunteers.

It is also for those who are leaders of community organisations who already use digital events, but who want a refresher on digital strategy and the key points to ensure conversion:

· Not-For-Profit Community health organisations

· Community Clubs or groups

· Associations

Visit the website for more information.

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